This study offers detailed quantitative data on usage, and on future intentions in relation to Internet access, services, data communication sevices, mobile communications and voice over IP.

The business to business survey provides both existing industry participants and future market entrants with a significant quantity of objective and actionable information, which will strengthen their strategic and tactical marketing activities.

1. Project background and objectives

2. Project methodology, limitations and confidentiality

2.1 Methodology

2.2 Limitations

2.3 Confidentiality

3. Project Outputs

3.1. Computers and Internet Penetration within Analysed Business Universe

3.1.1. Analysis of computer penetration

3.1.2. Analysis of Internet penetration

3.1.3. Average number of computers

3.2. Types of Internet Connection

3.2.1. Internet services market segmentation by type of main connection

3.2.2. Type of main Internet connection broken down by number of computers

3.2.3. Dial-up market segmentation by type of subscription (main connection)

3.2.4. Dial-up market segmentation by type of access (main connection)

3.2.5. Segmentation of dedicated connections market by access speed (main connection)

3.2.6. Segmentation of dedicated connections market by access infrastructure (main connection)

3.2.7. Segmentation of dedicated connections market by level of sharing (main connection)

3.2.8. Analysis of mobile Internet connection market (main connection)

3.2.9. Positioning of different types of Internet connections available

3.2.10. Level of Satisfaction with the main type of Internet connection currently used

3.2.11. Intention to change the type of main Internet connection currently used and reasons why

3.2.12. Type of connection planned to be used instead of the main current Internet connection

3.3. Market Shares, User Satisfaction with Main ISP, Positioning, Switch Intent and Selection Criteria

3.3.1. Image assessment for main ISPs3.3.2. Estimated market shares for main ISPs (based on the number of subscribers, all mentions)

3.3.3. Estimated market shares for main ISPs broken down by type of connection (dial-up / ISDN / dedicated connections, first mention)

3.3.4. Level of satisfaction with currently used ISPs

3.3.5. Identification of providers used in the past and level of satisfaction with them

3.3.6. Analysis of intentions to give up the main and the second ISP and main reasons why

3.3.7. Strengths and weaknesses analysis for main ISPs

3.3.8. Main criteria employed for selecting an ISP

3.4. Internet usage behavior

3.4.1. Internet usage behaviour

3.4.2. Analysis of daily Internet traffic and peak hours

3.4.3. Analysis of value added Internet services market

3.4.4. Qualitative assessment of expected market evolution within the next 12 months

3.4.5. Occurrence and duration of major technical problems encountered by users

3.4.6. Additional Internet related services provided by ISPs

3.4.7. Assessment of the market potential for additional services that could be provided by ISPs

3.5. Financial and commercial aspects regarding Internet services

3.5.1. Existence and duration of contract concluded with the main ISP

3.5.2. Analysis of the monthly fee paid for Internet access

3.5.3. Analysis of the monthly fee paid for Internet access to the main provider

3.5.4 Analysis of the monthly fee paid for Internet access to the second provider

3.5.5. Market segmentation by type of fees paid to the main and second ISP

3.5.6. Perception of the users towards the financial effort of the company for supporting the Internet access fees

3.5.7. Identification of preferred charging method

3.5.8. Expected evolution of the monthly budget for Internet access within the next 12 months

3.5.9. Probability of current fixed Internet users to switch to another ISP that provides both fixed and mobile Internet services

3.6. Investigation of Romanian data transmission market

3.6.1. Assessment of whether interviewed companies have any additional locations or not

3.6.2. Analysis of mobile employees within analysed business universe

3.6.3. Analysis of penetration rate for data transmission services

3.6.4. Usage behaviour for data transmission services

3.6.5. Segmentation of data transmission market by type of networks

3.6.6. Main data transmission services providers currently used

3.6.7. Main criteria employed for selecting a data transmission services provider

3.6.8. Level of satisfaction with data transmission services currently received from the main provider3

3.6.9. Assessment of market potential for data transmission services in the near future

3.6.10. Main criteria employed for selecting a data transmission services provider by future users of data transmission service

3.6.11. Preference for having a unique provider for data, Internet and mobile communication services

3.6.12. Identification of preferred charging method for data transmission services

3.6.13. Monthly fee currently paid to the main and second data transmission services providers used

3.7. Main information sources used for gathering information on IT&C market

3.7.1. Media channels used for gathering information on Internet and data transmission markets

3.7.2. Readership analysis for main Romanian IT magazines

3.7.3. Average satisfaction degree with the quality of content for main IT&C magazines read periodically

3.7.4. Readership analysis for main Romanian non-specialised newspapers and magazines

3.7.5. Favourite manner of getting in touch with Internet and data transmission providers

3.7.6. Favourite procedure for selecting an ISP

3.8. Assessment of market potential for companies that currently do not use computers or Internet

3.8.1. Assessment of intentions to use computers in the next 12 months

3.8.2. Intentions to use Internet within 12 months

3.8.3. Number of potential clients that have already chosen an ISP

3.8.4. Future usage behaviour of Internet services

3.8.5. Analysis of Internet connection type planned to be used within the next 12 months

3.8.6. Estimated monthly budget to be paid for Internet connections in the next 12 months

3.8.7. Main criteria to be employed for selecting an ISP by companies that intend to use Internet

3.9. Telephone and Fax communications

3.9.1. Segmentation of analysed business universe by number of fixed telephone lines used

3.9.2. Analysis of fixed telephone monthly spend within analysed business universe)

3.9.3. Analysed companies' stance towards the fixed telephony market liberalisation in 2003

3.9.4. Analysis of selection criteria employed for choosing a fixed telephony operator

3.9.5. Penetration level for international calls (all types)

3.9.6. Market segmentation by average number of minutes spent per month for international calls (all types)

3.9.7. Usage behaviour for international calls, by type of call and country of destination (all types) 2001 vs. 2002

3.9.8. Identification of telecommunication networks used for international calls (all types)

3.9.9. Usage and satisfaction with VoIP services

3.9.10. Analysis of the market potential for VoIP services

3.9.11. Average expenditure for international calls

3.9.12. Level of satisfaction with Romtelecom's international telephony services

3.9.13. Analysis of market potential for fixed telephony prepaid cards

3.10. Brief analysis of Romanian mobile communications market

3.10.1. Penetration level of mobile telephone services

3.10.2. Analysis of number of corporate subscriptions, by mobile operator

3.10.3. Analysis of the number of premi - cell equipment, by mobile operator

3.10.4. Market shares of main mobile telephony providers by number of corporate subscriptions

3.10.5. Analysis of interviewed companies' mobile telephony budgets

3.10.6. Penetration level for mobile data transmission services

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